Improves the health of your skin in just 1 day. This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with Active Naturals Colloidal Oatmeal and rich emollients, it helps prevent and protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, nongreasy and noncomedogenic. At a Glance: Clinically proven to relieve dry skin, Moisturizes for 24 hours, Fragrance free,Dermatologist Recommended Brand. Active Naturals Colloidal Oatmeal Locks in moisture and helps prevent dry skin. The Aveeno brand is most trusted for its use of natural ingredients. Oat is the natural ingredient most recommended by dermatologists. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier helps prevent and protect dry skin. Oat: Oatmeal baths have long been recommended for people with a variety of sensitive skin conditions. That’s because the special properties of oat give it an enhanced ability to absorb moisture and relieve dry, itchy, irritated skin. In 1945, the founders of the Active Naturals Brand developed a special milling process to create colloidal oatmeal. This finely ground oat locks in moisture and retains the soothing effects of the whole oat grain, relieving dry or irritated skin. Colloidal Oatmeal: Active Naturals Colloidal Oatmeal can serve as a skin protectant. It has the ability to attract moisture to the skin and to form a protective barrier. About Aveeno Brand From humble beginnings in 1945, the story of the Aveeno Brand has been one of discovery. By unlocking nature’s powers through scientific advances, they have discovered ways to nurture and transform skin and hair to an enhanced state of natural health and beauty.(code c-2017888)