GOJI BERRY (LYCIUM BARBARUM) HAS BEEN USED IN TRADITIONAL MEDICINE IN ASIAN COUNTRIES FOR OVER 2,500 YEARS. IT WAS USED AS NOT ONLY FOR MEDICINAL PURPOSES, BUT ALSO A FUNCTIONAL FOOD. ACCORDING TO ANCIENT HERBALIST CLASSIC RECORD, ANCIENT TIME SAW THE USE OF GOJI BERRY IN NOURISHING THE LIVER, KIDNEY, AND EYES. AMAGASE, H, SUN, B, BOREK, C. LYCIUM BARBARUM (GOJI) JUICE IMPROVES IN VIVO ANTIOXIDANT BIOMARKERS IN SERUM OF HEALTHY ADULTS. NUTRITION RESEARCH 2009;29:19-25. BUCHELI P, VIDALK, SHEN L. GU Z, ZHANG C, MILLER LE, WANG J. GOJI BERRY EFFECTS ON MACULAR CHARACTERISTICS AND PLASMA ANTIOXIDANT LEVELS. OPTOMETRY & VISION SCIENCE 2011;88(2):257-262. This page is not intended to be a comprehensive review of the medicinal ingredient.