QUALITY GUARANTEED: Earth Notions freeze-dried acai powder is a premium quality whole food. Spray-dried acai powders are an inexpensive alternative and in every respect inferior to our freeze-drying method. For authentic acai berry taste, quality, and nutrition always be sure the brand you buy is organic and says 'freeze-dried' on the label. It takes kilos of quality berries to make one bag of our acai powder since we only use the pulp and not the seeds of the fruit. Seeds are most often used as filler and add bitterness to lesser quality powders, meaning you'll be paying more by weight but getting less in return. You can tell a premium quality acai powder (like ours) by its luxurious, deep purple berry colour, and by the fact that it has a tendency to clump together due to its high fat content. Inferior powders can be incredibly dry (like juice crystals), orange-red or light purple in colour (or worse, are dyed) and lack the flavour and nutrition you're after. TASTE: Similar to the taste of blueberry, blackberry, raspberry (and perhaps chocolate) mixed into one. VALUED FOR: Exceptional levels of antioxidants. Raw, whole food nutrition. Convenience of a powder. INGREDIENTS: 100% finely-ground, acai berry pulp. NO added citric acid, preservatives or fillers. Non-irradiated. OUR SOURCE: Brazil. GRADE: Certified organic. BONUS: Preservative-free. Non-irradiated. HOW TO ENJOY: Add it to your favourite smoothie recipes, shakes, yogurts, your homemade ice creams...or experiment with your own healthful creations. *Due to its natural fat content, this powder does not easily mix with water and is best blended instead of stirred. Store in a cool, dry place.